Lululemon’s body wear is so soft, we might as well soft launch it. Inspired by Instagrammer’s posting their relationships in a private but not secret way. It’s intimate. Quiet. Sneek-peeky. Seriously soft.
Agency
Team
Associate Creative Directors: Emily McNulty, Lily Bussel
Ideated by Grace Newlin, Rafaela Carrasco, Izabella Dentler